Tag Archives: advertising standards authority

ASA places more focus on consumer protection

The Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) has hit a new high with the number of withdrawn or amended ads, as revealed in a newly published annual report. Online advertisements have outnumbered television adverts by almost three to one. While new projects to be undertaken by both organisations, as part of a new five year …

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Tombola in-app adverts banned by the ASA

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The Advertising Standards Authority banned Tombola adverts appearing in the I’m A Celebrity, Get Me Out Of Here app, reminding the company of future conduct in the process. Maintaining that those under question were inappropriately targeted, the ASA stipulates that those in question must not be used again in the form complained of, without specific targeting to minimise the likelihood …

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ASA clears Coral advertisement of being misleading

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A national press advert for Coral has been cleared by the Advertising Standards Authority, after being brought under question by The Campaign for Fairer Gambling. Featuring in the Racing Post during the World Cup last year, text within the ad stated “PRICE BOOST Argentina v Iceland MESSI TO SCORE 2+ GOALS 5/1,” with the wording “WAS 3/1” struck through before …

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ASA clears Health Lottery advert of social irresponsibility

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The Advertising Standards Authority has cleared a Health Lottery ad, featuring a man finding a £1 coin down the back of his armchair, of any wrongdoing. Proceeding to enter a grocery store, the voice over goes on to state “Its George’s lucky day. Now you might think £1 won’t buy you much these days, a loaf of bread, a pint …

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National Lottery ads cleared by Advertising Standards Authority

Three advertisements for the National Lottery have been cleared of wrongdoing by the Advertising Standards Authority (ASA), as a number of complainants challenged whether they suggested that participation could be a solution to financial concerns. The trio, seen on television in September of this year, depicted the same advert in three different variants, those of 120 second, 60 second and …

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ASA cautions Camelot over location of advertisement

Camelot has been wrapped by the Advertising Standards Authority (ASA) after the UK lottery operator placed a scratchcard outside the entrance of a school. The ad in question featured an image of a rainbow scratch card with the text “Scratch and See … Top prize £50,000 Lucky Fortune … 7 CHANCES TO WIN! £2”. Issuing its response, Camelot outlined that …

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32Red and LeoVegas complaints waved away by ASA

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Online casinos 32Red and www.21.co.uk, operated by LeoVegas Gaming, have seen one complaint each dismissed by the Advertising Standards Authority (ASA). For the latter of the two it was challenged whether the ad “ portrayed gambling in a context of toughness,” with the TV broadcast for the site featured a man in a tuxedo playing blackjack, whilst a heartbeat sounded over …

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CAP and BCAP issue ‘understanding normalisation’ guidelines

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The UK Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) have joined forces, with an aim of clarifying practices that could potentially fall under the banner of normalisation. A frequent occupant of published documentation on industry advertising matters, the document aims to offer a clear differentiation between the promotion of gambling as a legitimately and …

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Kwiff ad banned by ASA for “encouraging irresponsible gambling”

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Eaton Gate Gaming, the parent company of Kwiff, has come under fire from the Advertising Standards Authority (ASA), after an advert for the gambling operator was adjudged to have encouraged irresponsible gambling. The ad in question began with the text “PLAYERS OF THE SEASON,” before going on to portray a number of customers discussing their experiences whilst using kwiff. One …

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ASA upholds “irresponsible” Gala Interactive ad

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The Advertising Standards Authority (ASA) has upheld one complaint against Gala Interactive, for suggesting gambling involved skill rather chance, as it promoted its new Britain’s Got Talent Slingo game. Featuring a man playing on his tablet, before making a gesture with his arm and going on to spin plates on his fingers, one individual “challenged whether the ad implied that …

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