Tag Archives: Advertising Standards Authority (ASA)

The Advertising Standards Authority (ASA) has released a set of marketing tips that companies and gambling operators should follow for the 2024 Euros. Firstly, the organisation advises to not ‘pad your stats’, stating that misleading endorsements ‘will not improve goal difference’. The ASA explained: “Intellectual property in football is big business. Marketers will naturally want their brands to be associated …

BetMGM’s launch in the UK has attracted some criticism directed to the Advertising Standards Authority (ASA) over the use of an advert featuring high-profile comedian Chris Rock. Three complaints have questioned the use of Rock as a brand ambassador based on suspicions that he might attract an audience under the age of 18. The ad itself aired on 4 October …

The UK’s Advertising Standards Authority (ASA) has issued its response to two recent cases of gambling advertising and their potential appeal to under-18s. LeoVegas’ BetUK The first ad was produced by the LeoVegas brand, BetUK, and was heard on the radio in September last year. In it, former English football player of Nigerian descent Adebayo Akinfenwa in his role as …

Rank Group’s Mecca Bingo has been ordered to remove an Instagram post featuring a prominent drag star by the Advertising Standards Authority (ASA). The post featured celebrity drag queen Baga Chipz alongside a caption reading ‘a good game can transform you! Don’t you just love that post-bingo glow. Over 18s only. BeGambleAware.org. DrinkAware.co.uk. Ts&Cs apply. #letaplaymeccabingo #meccabingo #winning #bingo #winningfeeling …

Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …

The Advertising Standards Authority (ASA) has upheld two complaints against Hutch Games, a mobile games developer, regarding the use of loot boxes in the company’s products.  Loot boxes – in-game bundles of assets that are purchased for cash, with the contents being unknown until the transaction is completed – are not illegal in UK gaming.  However, game developers are required …

The Advertising Standards Authority (ASA) has upheld a complaint against the Postcode Lottery regarding two adverts published in the Daily Mail. Published on 1 July 2023, the adverts in question depicted two sets of circumstances of people facing financial difficulties before winning large sums of money on the Postcode Lottery. The first ad featured text that read “we had to …

The Advertising Standards Authority (ASA) has ruled in favour of William Hill regarding a tweet from the bookmaker which featured former professional footballer Robbie Savage. Posted by William Hill on Twitter – now known as X – in February 2023, the tweet contained a video clip of Savage discussing the prospect of Leeds United being relegated from the Premier League to …

The Advertising Standards Authority (ASA) has ordered Hillside Sports – the registered name of bet365 – to avoid using ‘a person or character’ with appeal to under-18s after investigating a Twitter advert by the company. bet365 had prompted a video advert posted on the Sky Sports Premier League’s Twitter account which featured then Arsenal midfielder Granit Xhaka. Text in the …

The Committee on Advertising Practice (CAP) has made two amendments to two sections of its code around lottery advertising, focusing on product promotion to under-25s. Specific wording around certain advertising caveats has been updated, although CAP has stressed that the changes have been made to provide more clarity to companies which also do not impact advertising policy and practice. Clarification …