SEM Global’s director and founder Philip Canavan has emphasised how operators need to be more meticulous in abiding by advertising guidelines following the Advertising Standards Agency (ASA) banning a Betway ad that featured West Ham’s Declan Rice. Betway were found to be in breach of CAP Code (Edition 12) rule 16.3.14 (Gambling), which states that betting operators are prohibited from featuring under-25s …
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The Advertising Standards Agency (ASA) has pulled a Betway advert after it was deemed to be in breach of advertising regulations. The advert in question, which was shown on 19 October 2019, was challenged after it featured 20 year old England footballer Declan Rice. Under current advertising regulations, betting operators are prohibited from featuring under-25s which play a ‘significant role’ …
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The Advertising Standards Agency (ASA) has decided to reverse its ruling against a TV advertisement for online operator Sky Bet, meaning that ruling is now ‘not upheld’. The advert in question was originally broadcast to viewers on 30 August 2018. Following two complaints, the ASA had originally ruled that the advert was ‘socially irresponsible’ and supposedly in contravention to BCAP …
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In its latest round of rulings, The UK Advertising Standards Authority (ASA) has welcomed the instruction ProgressPlay sent to its brand operator regarding how they must not use a derogatory tweet again in their future advertising. The tweet, that originated from one of ProgressPlay’s licensees that operates the brand Fruity King Casino, referred to an image of female presenters in …
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The UK Advertising Standards Authority (ASA), upheld complaints made regarding Paddy Power’s controversial ‘always bet on black’ advertising campaign in the build up to the recent Floyd Mayweather and Conor McGregor bout. The Paddy Power promotional campaign followed up the bookmaker’s decision to pay out on Mayweather three days before the fight took place. The campaign was endorsed by the …
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Numerous gambling operators felt the wrath of The UK Advertising Standards Authority (ASA) in its latest round of weekly rulings. The decisions related to an advert that had been created by affiliate partners of 888, Sky Vegas and Ladbrokes Casino. Casumo Services was also censured for the same promotion. In total nine complaints were received and upheld by The ASA about …
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Coral has been censured by the Advertising Standards Authority (ASA) over a promoted tweet from its Twitter account. The company has been warned not to show the advert again in its current form, and to ensure that future campaigns are clear as to how any winnings will be paid out. The tweet in question was posted on April 26, 2016, …
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Bet365 are the latest sports betting operator to have had their television advertisement banned by the UK’s Advertising Standards Agency (ASA). The advertising compliance board for UK terrestrial and digital broadcast services, found the Bet365 digital and television advert promoting a ‘Free Bet Offer’ to be misleading to UK audiences. The television and online format displayed on UK TV public …
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