Think back to some of the advertisements you’ve seen on television, radio and online. Which ones spring to mind? Is it the ones with a plain background and a little bit of text, or is it the ones that feature bright, flashy images, recognisable characters and even catchy jingles? It’s safe to say that the more creative the advertisement, the …
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Better Collective’s Sarah McChesney-Gordon: driving revenue opportunities beyond affiliation
Better Collective has hired Sarah McChesney-Gordon as Head of Commercial Projects to focus on developing and commercialising its new flagship data and odds-powered proprietary creative and adtech suite, BetSense. McChesney-Gordon shares with SBC, how her wealth of experience will also play a crucial role in key commercial projects across the wider business ecosystem. ____________ SBC: Congratulations on your new role …
Read More »ASA monitoring sweep marks gambling as the worst underage advertising offender
The Advertising Standards Authority (ASA) has this morning published the findings of its ‘online monitoring sweep’ identifying age-restricted adverts that have been published within children’s digital media. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. ASA’s ‘monitoring sweep’ forms part of a year-long project in which the advertising authority seeks to …
Read More »Predrag Popovic, Fincore: ‘Security is a moving target leadership can’t sleep on’
Industry technology figurehead Predrag Popovic has detailed to SBC that betting leadership needs to sharpen its skillset and understanding of security breaches and cyber-attacks as it enters a new decade of complexities. Recognised as the patron developer of the modern-day betting system, Popovic is the Co-Founder of Fincore – the first technology group to develop digital risk management and wagering …
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