TOTO, the Netherlands lottery sportsbook brand, has secured a sponsorship agreement with four football clubs in the Women’s Eredivisie. PSV, ADO Den Haag, sc Heerenveen and FC Twente have all signed a three-year agreement with the sportsbook brand. This latest agreement, according to TOTO, elevates the brand’s support for Dutch football. Commenting on the new partnership, Arno de Jong, Chief …
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TOTO offers ‘sleeve support’ for distressed Eredivisie clubs
TOTO, the Netherlands monopoly licensed sportsbook and football pools operator has undertaken a spree of football partnerships, as the Dutch Eredivisie prepares for its October restart following the cancellation of season 2019/2020. Under lockdown, TOTO the sportsbook property of Dutch national lottery operator Nederlandse Loterij has secured nine Eredivisie partnerships – as the monopoly bookmaker becomes the official sleeve sponsor …
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