Tag Archives: Admiral

Novomatic opens Europe’s biggest betting shop – ‘The ADMIRAL Arena Prater’

Novomatic sports betting subsidiary ADMIRAL has opened the biggest betting shop in Europe ‘The ADMIRAL Arena Prater’. Located in Vienna’s ‘Viennese Prater’ amusement park, Novomatic governance states that its Arena Prater Sportsbar will deliver the ‘next level in sports betting and entertainment’. Hosting its launch party on 1 May with some + 3500 guests in attendance, Novomatic officially opened the Arena …

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Novomatic Executive team eyes German Admiral expansion

Despite rumours of a potential public offering, Austrian gambling group Novomatic is reported to be eyeing a German market expansion for its Admiral Sportwetten retail betting subsidiary. Industry news source InterGame reports that Novomatic governance are studying potential market entry options with the firm seeking to quickly establish the Admiral brand within the German retail sector. Stated its intent, Novomatic …

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Competition concerns see UK CMA call for ‘Phase 2’ investigation of Novomatic Talarius buyout

The £116 million acquisition of Talarius arcades by Novomatic Group (Novomatic) faces an ‘in-depth investigation over competition concerns’ by the UK Competition & Markets Authority (CMA). Publishing an industry update, CMA officials detailed that following Novomatic’s acquisition of Talarius, the company would operate 264 UK adult gaming centres, which may harm sector competition conditions. Stating its concerns, the authority detailed …

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SportYes.it Sponsor Serie A Livorno Calcio

Admiral Intractive’s sports betting brand SportYes.it has agreed a stadium sponsorship deal with Italian Serie A team AS Livorno Calcio, for the remainder of the 2013/14 Serie A football season. The deal will see SportYes promoted throughout FC Livorno Armando Picchi stadium. The Italian sports betting brand will be showcased on match day banners the clubs LED pitch side advertising …

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