FTSE-listed GVC Holdings has announced that Hollywood star Heather Graham will be the ‘face’ of UK subsidiary brand Foxy Bingo. Graham star of hit movies ‘The Hangover’ and ‘Boogie Nights’ will head Foxy Bingo’s latest £10 million UK marketing campaign and brand refresh. Foxy marketing detailed that the actress will head-up six ‘tongue-in-cheek’ commercials for the bingo brand. The first …
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GVC Holdings has awarded Leeds-based integrated marketing agency Home its £5 million media buying and planning account for the UK relaunch of online bingo subsidiary Foxy (foxybingo.com). Confirming Home as its lead agency, GVC marketing seeks to relaunch and revamp Foxy, one of the oldest UK online bingo brands. Home will be tasked with delivering Foxy’s TV and video-on-demand campaign …
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FTSE-listed GVC Holdings (GVC) has confirmed the appointment of Adele Lawton to the newly created role of Group Head of Bingo. Joining GVC Holdings, Lawton will be tasked with leading corporate initiatives and group strategy for GVC’s newly acquired online bingo properties which include Foxy Bingo, Party Bingo and Cashcade Network bingo partners. Lawton takes over as GVC online bingo …
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San Francisco based real money games platform provider Betable has confirmed that igaming marketing specialist ActiveWin Media has won the contract to services its B2C casino brand Prospect Hall. Under the agreement, ActiveWin will offer marketing and player acquisition services and strategies for the expansion of the Prospect Hall casino brand targeting the UK market. Prospect Hall operations director Adele …
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Manchester based sports betting operator have announced the departures of Digital Managing Director Christopher Sheffield and Head of Online Marketing Adele Lawton. The operator is currently in the midst of a management reshuffle for its online marketing division, as it looks to revamp its digital inventory. Betfred will seek replacements for Sheffield and Lawton through specialist executive search services. Christopher …
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