Tag Archives: Adam Roland

Heavyweight Sport launches content production arm

Copyright: dogfella / 123RF Stock Photo

Heavyweight Sport, one of the shortlisted companies in the Marketing Agency of the Year category for this year’s SBC Awards, has launched a new content production division. ‘Pound-For-Pound’ is to be operated as an in house creative studio, with a particular focus to be placed upon digital content and video production. The new division is to be headed up by …

Read More »

BOS – Find a bookmaker ambassador with the right personality

The CEO from Argyll Entertainment, the operator behind the new BetonBrazil sportsbook, has stressed the importance of bookmakers finding the right personality to reach an extended audience. Stuart Tilly spoke about making Alan Brazil part of the brand itself and ‘more than just an ambassador’, by using his personality to shape the design, audio content and prizes around the website. …

Read More »

90 speakers across 28 topics finalised for Betting on Sports 2016

This week’s Betting on Sports Conference will offer the most comprehensive look at the betting industry ever seen, according to organisers SBC Events. From Brexit to Esports, marketing to integrity, money laundering to DFS, and US Sports to payments, the two-day conference will feature 90 speakers across 28 separate discussions. On Thursday 15th and Friday 16th September, high level delegates from …

Read More »

BOS Speaker: Adam Roland – Heavyweight Sports – Robokeepers and Paddy Pants

Adam Roland is the Founder and Director of Heavyweight Sports, a marketing PR agency focused on sports based in both London and Manchester. Adam will be speaking on the panel ‘Personality Profile – How bookmakers use the ambassadorial role to reach an audience’ at Betting on Sports this month (15th-16th) alongside Stuart Tilly of Argyll Entertainment and BetonBrazil, and the …

Read More »

The Hayemaker signs up for Betting on Sports 2016

David ‘Hayemaker’ Haye, a former boxing World Champion in two weight divisions, will be one of the headline panel speakers at the Betting on Sports conference on 15-16 September, organised by SBC Events. David Haye will be alongside Adam Roland from Heavyweight Sports, and Stuart Tilly from Argyll Tech, the operator behind the new Alan Brazil branded sportsbook BetonBrazil, to …

Read More »

Why the bookies love famous faces

Big name sports stars looking to keep bringing home the bacon post-retirement have a few options these days.  From attempting to emulate GNev’s punditry on Sky Sports, the usual route of remaining in the game as a manager, coach, scout or agent to opening a carp fishery in France if you’re Lee Bowyer, there’s another choice becoming all the more popular. …

Read More »

Sky Bet extends Euro 2016 #betterpenalties campaign

As England prepare for the Euro 2016 knock out stages and a potential showdown with penalty nemesis Germany, penalty legend Matt Le Tissier has taken on the infamous German Robokeeper in a short film to show England how to do it. Sky Bet’s Making Penalties Better campaign, created with Sports PR and marketing agency Heavyweight Sports, has run a series of videos throughout …

Read More »

Sky Bet launches #betterpenalties campaign for England

Sky Bet is launching a series of short films before and during Euro 2016 to help ensure Roy Hodgson’s England overcome the dreaded penalty shoot-outs.  Created and distributed by strategic sports PR and sponsorship agency Heavyweight Sports, the #betterpenalties films featuring Matt Le Tissier will launch during this summer’s Euro 2016 tournament. In the first film English football’s best ever …

Read More »

Darren Haines joins Heavyweight as Director of PR

Darren Haines the former Head of UK PR at Paddy Power has joined Heavyweight as  Director of PR. Haines, who previously spent 11 years at the bookie who made their name through PR and has also worked under Theo Paphitis at his retail empire, will be working across the award  agency’s roster of betting and sports clients. Haines said: “I’m …

Read More »