From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …
Read More »Tag Archives: AC Milan
SBC’s On The Ball – Wembley, Eleven Sports and AC Milan
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition takes a closer look at why the sale of Wembley stadium fell apart, as well as a tough financial year for one of Italy’s biggest clubs. Khan withdraws Wembley interest The £600m sale of Wembley stadium …
Read More »Winning Post – The implications of Italian regulations
Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. Italy: commercial gambling – ad ban demonstrates failure to communicate Further to last week’s reports, Italy’s council of Ministers approved the so called ‘Dignity Decree’on Monday which introduced a blanket ban on …
Read More »SBC’s on the Ball – Ronaldo’s Italian job
As both the World Cup and the transfer window simultaneously reach fever pitch, there’s been a plethora of business news from the world of football. This edition looks at the potential transfer of football’s biggest star and the astonishing viewing figures that are being drawn by the World Cup. Ronaldo’s remarkable move In a transfer that would send shockwaves throughout …
Read More »SBC Sponsorship Forum
The SBC Sponsorship Forum is part of the wider Betting on Sports Week. The specialist forum is an invite-only, industry-first forum for Sports Clubs and Bookmakers / Gaming Brands to discuss and explore opportunities around sports sponsorships. The event is organised by SBC Events, and hosted by former Chief Commercial Officer of AC Milan, Jaap Kalma. As part of the …
Read More »SBC’s on the ball: Beckham’s big plans, Italian football and a bizarre transfer
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at the sale of AC Milan, a new MLS team and a bizarre transfer deal from Turkey. ____________________ Becks launches plans for Miami expansion Former England captain, David Beckham has launched his plan to form …
Read More »Jaap Kalma: SBC Sponsorship Forum – Why Football Sponsorship can make a positive difference in 2018
Heading up the SBC Sponsorship Forum at the upcoming Betting on Football Conference (20-23 March) is sports marketing and commercial veteran Jaap Kalma, who believes that sponsorship is now more important than ever for the betting industry and its wider stakeholders. Ahead of the event at Stamford Bridge, Kalma says that industry stakeholders have to understand new sponsorship values which are changing …
Read More »AC Milan reveals first Asian regional partner
Italian football giants AC Milan has announced a new sponsorship deal with Vwin, which marks the clubs first regional partner in Asia. The Philippine licensed Asian online betting firm has signed a multi year official partnership with the Serie A side, and are set to work with the club in Asian regions to launch customised marketing campaigns. It has also …
Read More »Super Early Bird offer for Betting on Football 2018
Tickets are now on sale for next year’s Betting on Football conference, which has been scheduled for 20-23 March to address key industry issues ahead of the FIFA World Cup in Russia. Delegates who purchase tickets before 1 December will be eligible for the Super Early Bird offer with a 50% discount on ticket price. Get your tickets HERE. Following on …
Read More »StarCasino nets Rossoneri sponsorship deal
After having a presence at SBC’s Betting on Football 2017, Italian Serie A club, AC Milan has announced that StarCasino has agreed to become the official betting partner of the club. The partnership will span three years, with the operator offering a range of exclusive events and promotions exclusively for Milan fans as part of the agreement. The deal follows on …
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