Tag Archives: 49s

SIS debuts new-look 49’s offering

SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering. 

SIS will help online and retail operators to drive profitability after launching its revamped 49’s offering.  Rebranded as ‘The Original Live Draw’, the twice-daily 49’s draw has been given a new look but will retain its “strong heritage”. The 49’s offering will be supported by virtual horse and greyhound racing from SIS’ portfolio, as well as the Irish Lotto Bet …

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Angel Calderón, SIS: Tapping into the LatAm racing heritage

racing

Countries nearer the US border tend to prefer US-style bets, while those further south have more in common with Europe in terms of culture and so often favour European-style bets on racing. That was a key message from Angel Calderón (pictured), Digital Sales Manager at SIS, as he spoke about his company’s pursuit of new customers in Latin America (LatAm) …

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SIS: Offering an omni-channel experience for online and retail customers

retail

Rachel Coulson, Head of Product Proposition at SIS, highlights how operators can adjust their online sportsbook offering to optimise engagement with both online and retail customers within the current climate. Retail has long been the cornerstone of the betting industry in many countries and for a significant proportion of bettors it is the place where they will always choose to …

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SIS expands into the numbers game with 49’s takeover 

Sports Information Services (SIS) has confirmed that it has acquired the full shareholding of daily live draws and virtual horseracing operator 49’s Limited (www.49s.co.uk).   Reaching an agreement with co-owners GVC Holdings and William Hill, SIS will take over the full management of the 49’s daily live draws and virtual horseracing brands Portman Park, Sprint Valley, and Steepledowns, as well …

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SIS announces renewal and expansion of 49’s agreement

SIS (Sports Information Services), a renowned supplier of betting products to retail and online operators, has announced the renewal of its retail agreement with 49’s, and an expansion to cover international and online. The 49’s numbers games, live draws and virtual content have been included in SIS’s Retail TV Service for independent bookmakers and SIS’s ROW (Rest of the World) …

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49’s restructures executive management following departure of David Purvis as CEO

Fixed odds ‘numbers betting’ supplier 49’s Ltd has confirmed the departure of David Purvis as company CEO. Purvis served 49’s Ltd for over 3 years and has left to pursue new challenges as he seeks to expand his consultancy business. Mike jones Chairman of 49’s confirmed the departure of Purvis, stating that the company would not replace the position but …

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Optima reflects on the success of its Trade Fair sponsorship

Betting industry supplier OPTIMA has revealed the reasons behind its decision to sponsor last month’s TVC Bookmakers Trade Fair, which took place in Solihull’s Cranmore Park Conference Centre. The event, which was moved to Solihull last year after the moving of night racing at the previous location in Wolverhampton, brought the industry together to showcase new products and technologies. OPTIMA, a provider of …

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