Tag Archives: 32red

Kindred gets another transatlantic boost with Washington partnership

Kindred gets another transatlantic boost with Washington partnership

Kindred Group has further strengthened its position in the US, signing an agreement with the Swinomish Tribe – a tribal casino operator – to secure entry in Washington State. The six-year deal with the Swinomish Indian Tribal Community will result in the Sweden-founded betting and gaming group rolling out Unibet-branded betting kiosks at its partners casino venues. Phase one of …

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Kindred reiterates safer betting focus in UKGC penalty aftermath

Kindred reiterates safer betting focus in UKGC penalty aftermath

Following a £7.1m fine and an official warning against two of its UK businesses this morning, Kindred Group has placed confidence in its existing raft of sustainability measures. Issuing a response to the £4.2m and £2.9m penalties issued to 32Red and Platinum Gaming this morning by the UK Gambling Commission (UKGC), the betting group asserts that the failures responsible are …

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Kindred’s 32Red and Platinum Gaming hit with £7.1m UKGC fine

Kindred’s 32Red and Platinum Gaming hit with £7.1m UKGC fine

The UK Gambling Commission (UKGC) has issued Kindred Group subsidiaries Platinum Gaming and 32red with a combined fine of £7.1m for social responsibility and anti-money laundering failures. Platinum Gaming, which operates Kindred’s flagship Unibet sportsbook brand, will pay £2.9m, whilst igaming brand 32Red will be charged the larger sum of £4.2m. The duo have also been issued an official warning …

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Kindred to promote Zero % Mission for Safer Gambling Week

SBC News Kindred to promote Zero % Mission for Safer Gambling Week

Kindred Group will donate the shirt sponsorships of Middlesbrough and Rangers FC to help promote Safer Gambling Week (#SGWeek2022) taking place from 17-23 October. During Safer Gambling Week, the firm’s flagship brand of Unibet and UK online casino 32Red will be replaced by a “Zero % Misson” logo displayed on the front of Middlesbrough and Ranger FC matchday shirts. The …

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GambleAware lauds ‘Big Four’ donations but decries ‘inconsistent approach’

Zoe Osmund, GambleAware

GambleAware has published its list of corporate donors for the 12 months ending 31 March 2022, revealing that the ‘Big Four’ group of UK operators generated 89% of all contributions. The responsible and safer gambling organisation updated that Entain, Flutter Entertainment and William Hill all made donations in the millions, with total industry contributions to GambleAware reaching £34.7 million. The continued …

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Britt Boeskov ends 17-year tenure as Kindred leadership executive 

SBC News Britt Boeskov ends 17-year tenure as Kindred leadership executive 

Britt Boeskov has announced that she has ended her 17-year tenure as an executive of Kindred Group Plc.  This weekend, Boeskov posted an update on Linkedin confirming that she had resigned from her duties as Kindred’s Chief Experience Officer, a position she had held since 2019. A key member of Kindred’s executive leadership team, Boeskov joined the company back in …

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Lovelace and Fast Track launch Greco risk engine platform

Sports betting games provider ParlayBay has formed an alliance with GRID Esports as it looks to power its next-generation gaming experience.

Lovelace Consultancy and Fast Track have announced the launch of the Greco platform, with the goal of introducing a Gameplay Risk Engine for the igaming industry. Via the new product, the partners aim to enable operators to efficiently identify each player’s risk level using centralised gameplay data, whilst the platform will also leverage ‘knowledge and insights’ collected by Lovelace in …

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32Red & Unibet to serve as National League’s community partner

SBC News 32Red & Unibet to serve as National League’s community partner

Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …

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Kindred continues sustainability focus on ‘path to zero’

SBC News Kindred continues sustainability focus on ‘path to zero’

Kindred Group Plc continues to progress on its group-wide business sustainability objectives, despite recording a slight increase in revenues generated from harmful gaming.     Publishing its latest ‘safer gambling update’, the group saw its share of gross win revenues from high-risk players increase from 3.9% to 4.3% during the Q2 trading period.    Irrespective of the 0.4% increase, Kindred underscored that its …

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Big Step makes Scottish football debut with Edinburgh City partnership

SBC News Big Step makes Scottish football debut with Edinburgh City partnership

Edinburgh City FC has become the latest football club, and the first in Scotland, to partner with Gambling with Lives’ Big Step initiative. A grassroots project, the Big Step’s primary aim is to ‘kick gambling ads out of football’, and has the backing of several MPs including the Labour Party’s Carolyn Harris, Chair of the All Party Parliamentary Group on …

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