Tag Archives: 32red

Rooney links with 32Red for ‘Stay In Control’ series

Former England captain Wayne Rooney has collaborated with 32Red as the firm emphasises its focus on responsible gambling with the launch of its ‘Stay In Control’ series. The opening episode of the series saw Rooney joined by former football league midfielder Scott Davies, who currently does extensive work in promoting the risks of gambling with Epic Risk Management.  Hosted at …

Read More »

SBC’s Year In Review: April 2019’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This fourth edition looks at April and more specifically at horseracing’s shortcomings, Sportradar’s Brazilian preparation, how gambling companies can do more than just support a club’s performance on the pitch and the challenges faced in …

Read More »

IBIA boosts platform ranks as Kambi joins integrity body

Sports betting platform and systems provider Kambi has strengthened its commitment to integrity after becoming the latest to join the International Betting Integrity Association (IBIA). Under the terms of its membership, Kambi will be able to both utilise the IBIA’s global monitoring and alert platform, as well as feed data into the platform in order to strengthen betting integrity. The …

Read More »

Kindred: The industry has a role to play in tackling problem gambling

With Responsible Gambling Week 2019 well underway, Kindred Group has been utilising its sponsorship of UK sports teams and fixtures to ensure that safer gambling messages can gain the maximum level of exposure possible. In an interview with CasinoBeats, sustainability manager at Kindred Group Anna Jein explained that the operator group’s sponsorship of UK teams offers a ‘huge opportunity to …

Read More »

Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

Read More »

Ladbrokes named as new sponsor for King George VI Chase

Ladbrokes

Ladbrokes has confirmed that it has been named as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival, after inking a new five-year partnership.  The King George VI Chase – the most prestigious Grade 1 chase after the Cheltenham Gold Cup – was previously sponsored by Kindred Group’s 32Red.  Simon Clare, Ladbrokes Coral PR Director, …

Read More »

Unibet invests into mental health initiative with Newbury sponsorship

In a move which seeks to improve the accessibility to racing for those suffering with mental health problems, Kindred Group-subsidiary Unibet has confirmed it has made an investment into #GoRacingGreen.  Unibet will invest in the initiative, spearheaded by Debbie Matthews, which will see the duo partner at Newbury Racecourse on Saturday 17 August for Unibet Hungerford Day.  #GoRacingGreen aims to: …

Read More »

32Red nets Leeds United centenary sponsorship

Championship football club Leeds United has confirmed that it has secured a two-year extension with Kindred Group Plc promoting the firms 32Red brand. Online bookmaker 32Red will serve as Leeds United official shirt sponsor for the Yorkshire club’s upcoming centenary season. The agreement sees 32Red continue its existing relationship Leeds United, first established in 2016. Leeds United Executive Director Paul …

Read More »

W88 scores ‘record-breaking’ Aston Villa sponsorship deal

Ahead of its return to the Premier League, Aston Villa has confirmed a ‘record-breaking’ commercial agreement with gambling operator W88 for the upcoming 2019/20 Premier League season. The Asian betting and gaming company will replace 32Red as the principal partner for the club, with their logo set to feature on the club’s Kappa home and away shirts as well as …

Read More »

32Red – Blanket sponsorship ban will not prevent problem gambling

In response to the new ‘National Strategy’ on gambling harm reductions rolled out by the UK Gambling Commission, online casino 32Red has stated that “a blanket ban on sponsoring clubs will not stop problem gambling.” The statement follows the recent announcement that 32Red has penned a new sponsorship deal with Derby County Football Club, which sets out to sponsor the …

Read More »