On Thursday night, Rangers FC qualified for the 2022 Europa League final, beating match favourites RB Leipzig 3-1 on the night (3-2 on aggregate) at Ibrox to make it through to the final against Eintracht Frankfurt in Seville on May 18. It will be the club’s first European final in 14 years, and Giovanni Van Bronckhorst’s men will be aiming …
Read More »Tag Archives: 2020 UEFA European Championships
Codere strengthens LatAm visibility with River Plate partnership
Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …
Read More »ITV: Euro 2020 gambling advertising ‘will be significantly reduced’
ITV has responded to the calls from Scottish National Party (SNP) MP Ronnie Cowan to suspend gambling advertising during the upcoming 2020 UEFA European Championships. During the 2018 FIFA World Cup, the free-to-air terrestrial broadcaster ran 172 betting-related ads throughout its coverage, whilst over £2.3 billion was wagered in the UK on the tournament. In its statement, ITV detailed: “The …
Read More »LiveScore enlists Cristiano Ronaldo as global brand ambassador
Five-time Ballon d’Or winner Cristiano Ronaldo is set to join global sports media business LiveScore as the firm’s official global brand ambassador. As part of the deal, the real-time sports updates provider has linked with Juventus star Ronaldo in a partnership that will launch ahead of the upcoming 2020 UEFA European Championships this summer. Central to the partnership will be …
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