SBC News Voice of the Sports Betting Industry
Sports betting service kwiff has stated that it will ‘double down on its commitment’ to delivering a strong player experience by introducing personalised advertisements using Sportradar’s ad:s solution.
The partnership has seen kwiff incorporate the proprietary programmatic advertising solution into its wider offering, as the company looks to add momentum to its successes in user acquisition by further optimising its media buying capacity.
With ad:s having gone live in October, Swiss-based sports data and technology firm Sportradar has also supported the operator’s expanding affiliate network using the media buying solution, with the end goal of driving prospecting and reactivation.
Malta-based kwiff has further outlined plans to introduce personalised advertisements’ in the coming weeks’ as part of a wider ambition to provide an ‘unrivalled player experience’.
The company will develop and show ‘timely, relevant and engaging visual content’ to its users in order to better inform wagering decisions.
Charles Lee, kwiff CEO, commented: “Sportradar’s programmatic advertising solution, ad:s, has allowed us to build on our impressive growth over the past 12 months. By optimising our media buying campaigns we have seen a sharp rise in users and reactivated players which has led to considerable gains in ROI.”
kwiff has also detailed a ‘substantial rise’ in new players and an increased acquisition rate as a result of the utilising the advertising product, whilst Sportradar’s Global Director Advertising Sales, Florian Geheeb, explained in an interview last year that the company’s analysis indicated a revenue rise of up to 49% for those using the format.
The addition of the ad:s service into Sportradar’s wider suite of products was cited by the company as a key expansion of its North American portfolio, along with the acquisition of Synergy Sports, when it secured its listing on the US Nasdaq in November of last year.
