SBC News Voice of the Sports Betting Industry
EveryMatrix has reported ‘record turnover’ for its sportsbook platform OddsMatrix during the fourth quarter of 2021, lauding a ‘great milestone’ for the company.
The igaming platform provider detailed a monthly average of over €100 million in total bets placed, almost double that of the same corresponding time period one year prior.
Additionally, EveryMatrix also identified a ‘massive increase’ in engagement with bettors via its FIFA and basketball sports simulations, with success attributed to the expansion of its existing client base by entering new partnerships.
Ebbe Groes, Group CEO of EveryMatrix, said: “This is a great accomplishment for us, and the numbers don’t lie! OddsMatrix is a great product, and it’s performing even better than we forecasted.
“Our product experienced exponential growth in recent years, and the talented OddsMatrix team is constantly at work to improve and expand upon what we achieved so far with the product.”
As well pointing to EveryMatrix’s client base, the company has also highlighted new functionalities added to the oddsMatrix product throughout 2021, with the firm notably incorporating a BetBuilder and Do it Yourself features.
The BetBuilder offering has initially been made available for seven sports – with EveryMatrix planning on launching it for more markets in 2022 – whilst the Do It Yourself feature has enabled its operator customers to create their own tournaments, events and odds.
The report follows on from EveryMatrix’s interim results published last month, covering the first nine months of 2021. Overall, the B2B gaming technology provider reported year-on-year gross profits of €37.6 million, an increase of 35%, with a profit rise of 46% in the fourth quarter on corresponding Q4 2020 figures to €12.6 million.
Detailing its ambitions for 2022, the firm asserted its intent to strengthen its status in the US sports betting and gaming sector, where it was able to secure a foothold in 2021 via agreements with Resorts Digital and Kindred and payments partnerships with Nuvei and PXP Financial.
Commenting on the firm’s North American plans at the time of the interim results, Groes said: “Our expansion plan for the highly attractive US market is progressing very well. We now have an office, an experienced team, a pipeline that is delivering sales, and we continue to advance with the licensing process.”
