SBC News Voice of the Sports Betting Industry
Sportradar has further expanded its portfolio of betting data partners by entering into an global multi-year agreement with the International Hockey Federation (FIH).
In place until the conclusion of the 2029/30 season, the deal will see Sportradar collect and distribute betting data from the the roster of international FIH competitions, covering a total of 300 matches per season.
This will also include an integrity element, as Sportradar will leverage its Universal Fraud Detection Service (UFDS) bet monitoring system to identify match-fixing and other potential risks, while also providing education and prevention workshops to the body’s officials.
The deal represents a further enhancement of the newly Nasdaq-listed Swiss sports data and technology company’s roster of betting data collaborations, which includes international sporting organisations such as UEFA, which recently signed its first betting data rights agreement with the firm.
Ed Blonk, Chief Commercial Officer and Regional CEO APAC at Sportradar, said: “Sportradar’s expertise in leveraging the power of sports data will allow us to create bespoke solutions for FIH that will help to elevate the profile of hockey and enable the continued growth of the game. We look forward to collaborating with FIH to create enhanced levels of engagement with hockey fans around the world.”
Tournaments and leagues included in the partnership include the FIH Hockey World Cups, FIH Hockey World Cup Qualifiers, FIH Indoor Hockey World Cups, FIH Hockey Pro League, FIH Hockey5s World Cup and the Olympic Qualifiers.
Additionally, Sportradar will provide a bespoke Competition Management platform to the FIH in order to assist with tournament and data management, factoring in match results, player statistics and rankings.
The FIH intends to utilise this platform to engage with hockey’s global audience and provide greater insights, and the offering will in turn be made available to all FIH member associations including continental and national bodies.
“One of our key initiatives is to develop exciting and entertaining events that are meaningful for athletes as well as fan-focused to attract new fans and boost participation,” added FIH CEO Thierry Weil.
“With Sportradar’s proven track record supporting some of the world’s biggest sports federations, we are confident that this partnership will largely contribute to growing hockey globally through bespoke data.
“Furthermore, we’re looking forward to benefiting from Sportradar’s expertise in providing intelligence solutions to maintain sport’s integrity.”
