SBC News Voice of the Sports Betting Industry
Pronet Gaming has maintained confidence in its long-term expansion strategy, detailing a number of commercial successes and corporate goals achieved over the two years.
Reporting that it remains ‘significantly ahead’ of its three-year growth plan after an initial 18 month period, the platform provider informed that it had signed 35 new clients.
Additionally, the firm has secured content integrations and upgrades from other providers such as Sportradar, Golden Race and UltraPlay, resulting in 300% growth for its esports and virtual product offerings.
“Operating in all the right regulated markets is really paying off,” said Alex Leese, Pronet Gaming CEO. “It’s always great to be on track, but being so far ahead of the game is significantly more satisfying, particularly considering the challenges we’ve faced during this time.
“This degree of growth in such a short space of time is even more than we had hoped for, but we are not slowing down any time soon. We will continue to see that our partners receive a first-class product.”
Another element of the group’s growth plan saw the launch of new products such as Fastbet, implemented with the goal of maximising player experiences by allowing multiple single bets across all sports without resting a betslip.
The firm’s Popular Bets and Popular Events widgets has also been highlighted as playing a key role in its success, having experienced ‘massive uptake’ since its launch in October, and function by displaying bets and events that are most popular in a jurisdiction.
Lastly, Pronet has outlined its belief that its commercial expansion over the past 18 months is a result of its products allowing its operator clients to ‘cherry pick’ sports betting features according to their own requirements, assisting with customer retention and engagement by creating ‘fine-tuned experiences’.
Ioannis Skoulides, Pronet Gaming’s Chairman, said: “We have seen a great deal of change globally over the past two years, but since taking over Pronet Gaming in 2019 we have seen unparalleled growth and thus the decision to appoint Alex as CEO has proven to be a resoundingly positive one.
“That has been exemplified not only by our growth over the past 18 months, but also by Pronet Gaming’s nomination for three categories in the upcoming SBC awards as well as our expansion into so many new markets.”
From a regional perspective, the group has identified particular success in Latin America and Africa – where its platform solutions are becoming ‘increasingly popular’, in addition to in other global markets.
Commenting on Latin America earlier this year, CEO Leese predicted significant opportunities in the region, particularly pointing to a gambling industry tax regime enacted in Brazil and the popularity of esports in the country.
Moving forward, Pronet intends to maintain its diverse product portfolio to continue offering betting opportunities across 65 sports in 1,500 markets, whilst also anticipating the upcoming SBC Awards 2021, for which it has been shortlisted.
Sharing his views on the company’s 18 month growth strategy, Bobby Longhurst, Pronet Gaming’s CCO, said: “These are hugely positive results, but our success story has only just begun. We are excited to build upon the momentum we have generated by continuing our expansion plans and stretching our international footprint even further into more regulated markets.
