SBC News Voice of the Sports Betting Industry
Pronet Gaming has added proprietary Popular Bets and Popular Events widgets to its offering as it seeks to “continuously enhance player engagement”.
The new widgets will show players the market’s current top 10 bets and top 10 events, automatically refreshing every five minutes.
Working at an operator level, rather than on a platform-wide basis, Pronet Gaming explained that betting options which are presented are determined according to each site, given the operator’s traffic.
The supplier believes that this will help deliver “advanced customisation for Pronet Gaming’s clients across the globe”.
“This is an exciting development for Pronet Gaming and an ideal way to continuously enhance player engagement,” said Tommy Molloy, Sportsbook and Trading Director at Pronet Gaming.
“With minimum effort on the operators’ part, they can be confident that their players are constantly being shown the most popular bets and events at any one time.
“The operator-specific element is particularly important, enabling them to differentiate from one another effectively, with the top 10 bets and events being distinct from operator to operator. This is a true game-changer, allowing our clients to deliver faster, more localised betting for their players.”
