SBC News Voice of the Sports Betting Industry
Scout Gaming has moved to strengthen its international growth strategy, striking an agreement with Kaizen Gaming’s Betano Brazil brand.
The agreement will see the B2B daily fantasy sports, sportsbook and fantasy sports betting provider supply its odds product to the Betano brand, with a specific focus on the group’s Brazilian market operations.
Scout aims to provide Betano players with fantasy sports and fantasy player odds betting across desktop and mobile – the first time such an offering has been provided in the Brazilian market – with support from its proprietary sportsbook and bet slips.
Andreas Sundal, Chief Product Officer at Scout Gaming, remarked: “We are extremely proud to be able to increase our global reach with our fantasy and sportsbook products by entering the Brazilian market together with our valuable partner Kaizen Gaming.
“South America is a highly interesting market when it comes to both fantasy and sports betting, and we are very happy to be working with Betano, one of the most established and popular brands in the market. This forms part of wider efforts to grow our product range and enter more markets.”
The agreement represents a continuation of Kaizen’s growth strategy in the Americas, having ‘made strides’ in the US market, whilst working to expand in Chile and Brazil via Betano.
For Betano and Kaizen Gaming, the deal marks an expansion of its own Brazilian operations, having worked to boost its marketing and branding in the country via deals with top-flight football clubs Fluminense and Atlético Mineiro.
“We want to offer our players the most comprehensive sportsbook experience, and the addition of fantasy sports and fantasy player odds from Scout Gaming allows us to do just that,” added John Tsakalakis, Kaizen’s Sportsbook Product Manager..
“Betano is led by the spirit of continuous improvement and devotion to partnerships that matter in the long run. We are excited to expand our partnership with Scout Gaming in LATAM, a region where we strengthen our presence day by day.
“We look forward to leveraging the full potential of its award winning products while also keep offering the best experience to those who trust us for their entertainment.”
