SBC News Voice of the Sports Betting Industry
Sports and esports betting provider BETER has become a partner of the Asia Pro League, a new basketball league held in Central Asia.
This partnership aims to equip the basketball events with reliable and accurate trading provided by BETER, creating a wide variety of content for world betting operators.
The Asia Pro League holds basketball tournaments and organises their live streaming with an in-house production team, while BETER makes the tournaments’ beterable’ by supplying the trading solutions for accurate odds and instant bet settlement.
The participants of the tournament are 10 teams of local athletes. One season lasts six weeks, with the latest nearing its conclusion having started on 19 April.
All teams play each other twice, making for 90 first phase matches, before an additional 20+ play off matches in the second phase bringing the total of matches to more than 110. Games are played on Monday-Friday, and there are three matches per day.
Alex Barkar, CEO of BETER, said: “Asia Pro League is a new tournament organiser in the industry that creates top-tier content, so we are thrilled that they’ve invited us to ‘beterize’ their tournaments.
“BETER is both a content and data provider for betting operators and a platform for tournament organisers who have already achieved certain business success and are willing to provide the sports betting industry with their content.
“We not only supply the basketball tournaments with trading solutions, but also develop an efficient events schedule, as well as implementing the tech side of incident and data feed transfer.”
“Asia Pro League is proud to have partnered with BETER,” said Asia Pro League representative Vasilii Fokin. “I’m sure this partnership will give both companies benefits and new perspectives.”
For more from BETER CEO Alex Barkar on the first three years since launching the company, click HERE.
