SBC News Voice of the Sports Betting Industry
Sports betting software provider Metric Gaming has strengthened its partnership with Turbo Vegas in a move that will boost its presence in the Swedish market.
The agreement builds on the existing partnership between Metric and Turbo Vegas operator Spiffbet AB, marking the second collaboration between the two companies and the second new launch in the past month with a Swedish focus, following an agreement with Snabbis.
“Having teamed up with us, Turbo Vegas will enjoy a bespoke product,” said Jim Supple, CEO of Metric Gaming. “Each customer will be served a localised offering focusing on their individual needs driven by the territory they are betting from.
“We’ve been focused on creating automated solutions that allow operators to treat their customers as individuals and Turbo Vegas customers can look forward to a unique Sportsbook experience. Our in-play personalisation engine tailors the product in real-time, allowing us to stay relevant and competitive for all players.”
Metric, which is fully licensed in Sweden and has considerable experience operating in the jurisdiction, will provide its sportsbook platform and software to Turbo Vegas both domestically and globally via its .com instance.
The firm will utilise its purpose-built multi-tenant platform to supply Turbo Vegas with a customised international product with multiple configuration options to ensure competitiveness and compliance in numerous jurisdictions.
Maria Boelius, COO at Spiffbet AB, added: “We’re pleased to be renewing our professional relationship with Metric and are excited by the partnership.
“It is important Turbo Vegas can implement its own Sportsbook strategy to align with Spiffbet’s multi-brand ambitions. Metric gives us this flexibility and their platform will allow us to deploy future brands in new territories with relative ease.
“Metric’s focus on removing blockers for recreational customers ensures their Sportsbook experience is a positive one. We believe this localised and recreational focus is under-served currently, with the majority of suppliers delivering a rigid product that allows the operator little ability to differentiate. We are pleased to not be facing such problems.”
Malta and UK-licensed B2B provider Metric’s previous deal with Snabbis saw the firm support the launch of the latter’s online sportsbook, assisting with localised invitations in various European territories.
Utilising an optimised back-end, Metric’s platform can process up to 2,000 bets per second, whilst offering individualised odds and risk set-ups by configuring over 20 custom parameters and providing a customised or templated user interface.
