SBC News Voice of the Sports Betting Industry
Alpha Affiliates will be adding a sportsbook to more of its igaming brands after rolling out the first for Gunsbet Casino, powered by the SoftSwiss platform.
Gunsbet Casino is the flagship site for the casino affiliate program, which services more than one million players across 11 brands, backed by 8,000 affiliate partners.
Three of these brands – Roku, Savarona and Evospin – are newly launched in 2021, with Alpha Affiliates teasing there are more to come in the near future.
To explain the sportsbook launch for Gunsbet, the company’s affiliate manager Valeria Mukhina said: “It’s no secret that players want to have everything under one roof. So, we decided to move forward and make a seamless transition between sportsbook and casino on Gunsbet.
“Players can use the same account and balance in a huge variety of sport events, casino slots and live games both on mobile devices and PCs. At this moment we are collecting feedback from our customers. If there is clear demand for it, we will add the sportsbook solution to more of our existing brands.”
She added that affiliate partners of the group should expect to see more sites aimed at Spanish and Portuguese speaking countries, as well as those for India and Turkey.
“The European market is launching more and more local licences and you have to look around to other parts of the world. I’ll say it’s impossible to grow without adding new markets to the brand portfolio. It seems like India and Latin America are two of the main new locations for many brands – big or small.
“They (affiliates) can definitely expect to see new Spanish and Portuguese speaking countries from us. And we have already added Turkey and India language versions to some of our brands. Also, we are in a constant search of new payment solutions to make a better gaming experience for our players.”
Mukhina concluded by sharing her excitement for the return of live exhibitions later this year. “I miss live events for sure,” she admitted. “It’s hard to get used to new reality with no big exhibitions and real-life meetings and gatherings. For me that’s a big deal and it was a big part of my work before the pandemic.”
