SBC News Voice of the Sports Betting Industry
SoftSwiss has enhanced its sportsbook solution by adding British, Hong Kong, American, Indonesian and Malaysian odds types.
The solutions provider believes that the addition of new formats for betting odds will ‘boost the convenience and user-friendliness of the betting platform ahead of the summer’s large-scale sporting events’.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, commented: “Our Sportsbook team is working very hard to innovate and expand the functionality of our rather young yet rapidly developing product. We’re always focused on the main market trends and are consistently keeping an eye out on the needs of our clients and their players.
“We strive to deliver the most secure, reliable and user-friendly solution on the market. Ahead of such a big summer of sports events, we’re working on maximising the potential of our betting platform to be able to deliver the best betting experience to everyone.”
SoftSwis explained that these new odds formats will help expand its clients’ geographical reach by allowing their players to gamble using the most ‘convenient’ formats for each region.
Last week, SoftSwiss introduced a range of new player functionalities for its sportsbook platform, which the supplier believes will help ‘amplify’ the overall player experience.
Among the functionalities will be Quickbet, BetCashout, Maxstake and BetBuilder tools which are hoped to ‘help to further accelerate the overall betting process, making it more convenient for the players’.
