SKS365 enhances Italian sector status with Falzon appointment

International sports betting and casino operator SKS365 has strengthened its expansion plans both internationally and in Italy with the appointment of Lara Falzon as Group Chief Financial Officer.

The firm, first registered in Austria and operating in Italy under the Planetwin365 brand, is currently going through a period of ‘intense growth’ both regionally in the Italian market and on an international scale.

“I am very pleased to welcome Lara to our talented executive team at SKS365 as CFO,” said Alexander Martin, CEO of SKS365. “Lara brings a wealth of experience in M&A activity and leading financial operations across international markets combined with in-depth industry experience from working at various gaming companies. 

“Finance is a key function at SKS365 supporting actively our growth and profitability targets and I am delighted to have Lara leading our excellent finance team.”

Prior to joining SKS365, Falzon served in strategic financial leadership positions with a range of multinational betting operators, most recently as the operational CFO at NetEnt, where she oversaw the takeover of the company by Evolution Gaming.

Additionally, Falzon has CFO experience at slot developer Red Tiger, during which time the producer was acquired by her subsequent employer NetEnt.

A highly qualified executive in addition to her substantial experience, Falzon holds a Bachelor of Commerce from the University of Malta and is a fellow member of the Association of Chartered Accountants.

Commenting on her new position, Falzon stated: “SKS365 is among one of the leaders of the Italian betting and gaming industry and I am thrilled to contribute with my expertise to further drive the company’s growth and transformation plans. 

“SKS365 operates in a very complex and challenging market both in terms of regulation and financial sustainability. I am delighted to join the company at this time and I am looking forward to working with the team to execute on the company’s priorities, accelerate growth and enhance value for shareholders and all stakeholders”

The appointment follows last year’s addition of Massimiliano Mura to SKS365’s board as Group Director of Legal and Compliance divisions, bringing extensive experience of Italian gambling laws to the company’s corporate strategy.

A major operator in the Italian market, SKS365’s Group CEO Alexander Martin spoke at the SBC Digital – Italy event earlier this year, where he highlighted some of the difficulties of operating in the sector, including notably repeated regulatory interventions such as an advertising ban, which have ‘made the market disorientated’.

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