90% year-on-year growth for in-play coverage from LSports

LSports has registered a 90% growth to its in-play coverage over the last 12 months, which has helped it to mitigate the impact of the pandemic.

In the first few months of 2020, the sports data betting feeds provider explained that its esports feed – which covers more than 15 popular games – was a key driver for growth. 

“The lack of events to bet on did have a short and long-term effect on the industry,” said LSports CEO and co-founder Dotan Lazar. “We were overwhelmed by it the same as everyone else, but we quickly realised that there’s much more we can offer to our customers.

“During the past 12 months, the company has greatly enhanced its coverage, ensuring that the bookmakers had and will continue to have sufficient alternatives to the popular sports.”

Alongside esports, LSports began offering special bets to its data portfolio covering the likes of bowling, weather, TV & novelty, politics and lottery – all added as new options for punters with so much live sports action on hold.

Seeing the popularity of such niche markets, the supplier also added a range of other sports including chess, netball, hurling, alpine sports, outright sports, table tennis and sumo.

As a result, LSports now covers an average of 60 different sports, with a monthly average of 125,000 pre-match and 65,000 in-play events with more than 2,000 markets. 

Lazar added: “We’re constantly adding new sports, events, leagues, and markets to our coverage. LSports had always prided itself on being at the forefront of technology and thanks to our data and our new STM product, I believe that we are.”