SBC News Voice of the Sports Betting Industry
BtoBet has outlined plans to deliver a ‘next-level betting experience’ within the Nigerian sports betting market after partnering with Soloti Gaming Ltd to power its Frapapa brand.
Through the agreement, BtoBet’s Neuron 3 platform will be used to enhance Frapapa’s retail and digital network.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, said: “We are pleased to work closely with Soloti Gaming Ltd in their quest to become a primary reference for Nigeria’s iGaming industry.
“The in-depth knowledge that they have accumulated through their market research is indicative of their will to deliver a diversified experience to their players based upon their individual characteristics. I am sure that this will be the start of a successful partnership, and look forward to future collaborations.”
By utilising the Neuron 3 platform, Frapapa will be able to offer a full portfolio of sportsbook products including local and international sports, pre-match and in-play markets as well as a selection of virtual sports, esports and jackpots.
Layi Olayinka, Frapapa’s Chief Operating Officer, added: “Frapapa is the result of a lengthy market research aimed at providing our players with a betting experience that is tailored to their requirements.
“I am confident that BtoBet’s accomplished record, coupled with its flexible and scalable technology, will deliver engaging experiences for our players in both the online and on-property environments.
“We look forward to introducing a wide range of players to what will characterise the next-level betting experience in Nigeria, as we seek to deliver a UX that is synonymous with more mature markets.”
In December 2020, BtoBet agreed to supply its Neuron 3 platform to Nigerian operator Oatbet, strengthening its presence in the market. Through the partnership agreed in collaboration with STM Gaming, BtoBet’s certified partner in Africa, Oatbet will see its online sportsbook powered by Neuron 3.
