The International Betting Integrity Association (IBIA) has formed a strategic partnership with the industry driven All-in Diversity Project (AIDP) to address changing challenges within the sector.
AIDP focuses on the promotion of diversity, equality and conclusion in the sports betting and gaming environment, whilst the IBIA cooperates with sporting bodies, law enforcement and industry figures to combat match fixing and betting violations in sports.
“The demographics of sports betting is changing and, as an industry, we need to be aware of the opportunities and challenges this presents,” said IBIA CEO Khalid Ali.
“The collaboration with the All-in Diversity Project has two main objectives; the first is to promote diversity within the betting industry; the second is to understand how the wealth inequality in women’s sports could lead to integrity concerns. By working together, we hope to tackle these issues through a series of events and studies that we have planned for the next few years.”
The new alliance intends to combine the two fields of sports integrity and diversity, equality and inclusion to ‘help foster a forward thinking, more sustainable approach to the industry’.
Kelly Kehn, Co-Founder of the All-in Diversity Project, added: “Having the IBIA support the All-in Diversity Project is a huge leap forward for us.
“Collaborating with standard setting global organisations, such as IBIA, means we can accelerate progress and engage with a wider audience to address some of the challenges faced by sports and sports betting.
“From the hidden impact of inequality on integrity, to the more obvious issues related to gender and race within the entire sports and betting ecosystem by sharing data, resources and experience and developing tools that work. We are thrilled to have them as a partner.”
The strategic partnership follows the IBIA’s revelation that there has been a 48% increase in suspicious betting activity from 2019 to 2020, with football alone recording a rise of 25%.
270 offences were reported across 43 countries and 15 different sports, with 68 occurring in the first quarter of 2020. This brings the total number of alerts for the four year period of 2017-2020 to 986 across 17 sports in 95 countries.