SBC News Voice of the Sports Betting Industry
Latin American sports betting operator Betmotion has enhanced its sports sponsorship portfolio following an agreement with UFC fighter Mackenzie Dern.
Under the terms of the partnership, Betmotion will be able to use the Brazilian-American women’s strawweight’s brand image for marketing promotions via social media and on its website.
Dern – who is currency ranked as the No.11 competitor in her weight class with ten wins and one loss – has become the latest sporting figure to join the operator’s burgeoning list of sponsors, following Brazilian football star Cristiane Rozeira.
Brazil is home to many current and former UFC champions such as Deiveson Figueiredo, José Aldo, Anderson Silva and Lyoto Machida, and MMA is a hugely popular sport in the country.
“Betmotion aims to promote sport and search for athletes who make a difference in the field in which they compete,” said Angelo Alberoni, Brazilian Manager at Betmotion.
“MMA has great appeal with Brazilians and Mackenzie is one of the leading sensations. It is a source of pride for the brand to be associated with both Mackenzie and Cristiane thanks to our sponsorships.”
Other notable MMA figures to sign sponsorship arrangements with gambling operators include UFC middleweight champion Israel Adesanya, who partnered with crypto betting site Stake.com, and Conor McGregor, who participates in a marketing agreement with Parimatch.
Dern added: “I am very happy to be associated with Betmotion, a pioneering worldwide brand and a leader in responsible betting.
“We are going to deliver on some incredible projects and I am thrilled to join Cristiane, one of the greatest all time female Brazilian footballers, as part of the Betmotion family. I already want her to teach me some tricks with the ball, while I teach her some blows too.”
