SBC News Voice of the Sports Betting Industry
Soft2Bet will continue to ‘exceed the requirements of partners across the globe’ after confirming that Pablo Ferreira will become the company’s new Chief Marketing Officer.
Following what Soft2Bet has praised as a ‘successful spell’ in his role as Head of Country Managers, Ferreira will take charge of creating the promotional strategy for Soft2Bet’s flagship 2021 sportsbook as well as the marketing and promotion of its operator portfolio.
“Becoming Chief Marketing Officer at Soft2Bet is a fantastic step for me personally, and managing such a talented and hardworking team will be a real privilege,” said Ferreira, celebrating his new position.
“We’ve made tremendous progress in recent months, winning awards, releasing new products, and extending our ever-growing commercial reach even further. Looking to the year ahead, I have no doubt that that success will continue.”
Prior to joining Soft2Bet, Ferreira had amassed a wealth of industry experience having previously enjoyed a multi-year tenure as Head of Marketing in LatAm and Spain for Entain – formerly known as GVC Holdings – as well as a managerial position at Sportingbet.
Ferreira’s appointment comes at a time when Soft2Bet is awaiting further certification from the EU, having already gained licences from the Malta Gaming Authority (MGA), the Swedish Gaming Authority (Spelinspektionen) and Curacao.
Boris Chaikin, CEO at Soft2Bet, added: “We are thrilled to name Pablo Ferreira as Chief Marketing Officer and have no doubt that his appointment will bring continued success to the business.
“We’re gearing up for a busy year here at Soft2Bet, but with such talented employees as Pablo on board we will continue to exceed the requirements of partners across the globe.”
