Racing and Wagering Western Australia (RWWA) will carry out an upgrade to its retail and online sportsbook offering after signing a long-term partnership with Kambi Group.
Through the partnership, RWWA will leverage Kambi’s technology to upgrade its current sportsbook offering across its shops and TABtouch online website.
Kristian Nylén, Kambi CEO, said: “This is an important strategic partnership for Kambi. RWWA has achieved excellent recent growth, and we are very pleased that they view Kambi’s high-performance sports betting technology as central in pushing that to the next level.
“The agreement underlines Kambi’s ability to configure our technology to meet the needs of any operator and regulated market, and we are excited to play a crucial role in driving RWWA’s online and retail success.”
With Kambi as its new sports betting partner, RWWA will take ‘full advantage’ of Kambi’s offering which includes a bonusing toolbox and differentiation capabilities across front-end and odds.
“We are delighted to have partnered with Kambi to build on our reach across our online and retail sectors,” added Ian Edwards, CEO of RWWA.
“Kambi’s track record as a springboard for growth is evident, and their flexibility and power under the hood marked them out as an ideal partner.
“As the organisation which funds the State’s racing industry, RWWA is focused on maximising its profits through the Western Australian TAB in the long-term interests of the industry, and we believe this partnership will help drive greater results.”