BetConstruct has followed through on a pledge to open its platform to third-party sportsbooks after agreeing to integrate the iFrame solution from Pinnacle Solution.
Lauded as a ‘milestone’ decision, BetConstruct said it has taken a ‘partner-oriented’ approach and will supply the Pinnacle Solution product on both a B2B and B2C basis.
That’s because it will be made available to BetConstruct’s B2B partners and the firm’s flagship international B2C brand, Vbet, for which Pinnacle will become its second sportsbook provider.
End users on Vbet across a number of territories will, therefore, gain access to a market leading array of betting content from Pinnacle, including an award-winning esports offer.
“We’re always looking to provide our sportsbook partners and B2C end users with the best products on the market,” explained BetConstruct CEO and Founder Vigen Badalyan. “Leveraging Pinnacle’s best-in-class sportsbook, we can now do this across our entire sports betting operation.”
Pinnacle CEO Paris Smith added: “This partnership with BetConstruct, covering both its B2B and B2C arms, showcases the flexibility of our Pinnacle Solution sportsbook offering and ability to service client needs, whatever they may be.
“Having seen encouraging early results, we’re confident that this partnership will continue to be a successful one, with BetConstruct proven to deliver results across its own brands, as well as for its B2B partners who can now supply their customers with our market-leading sports betting content.”
Earlier this month, BetConstruct optimised its back office for mobile devices, which provides extra support for its sportsbook and casino platform partners looking to monitor activity on the go.
The integration of its mobile back office, BetConstruct said, will help bridge the agility gap for both sportsbook and casino operators by delivering ‘a comprehensive overview of sportsbook, casino, turnover, bets, reports’ among other features – thus providing ‘maximum comfort’ for those using BetConstruct solutions