Highly experienced executive Denise Parkinson will join digital sports media company OneFootball in the newly established position of Global Entertainment Director.
Parkinson has had a distinguished 25 year career in media and will bring great expertise to the company, having held positions as Head of Entertainment at TI Media from September 2019 to December 2020, Entertainment Director at The Telegraph from January 2014 to August 2019 and Director of Entertainment at Yahoo from January 2011 to January 2014.
“I am hugely excited to join OneFootball. It is a powerful, innovative brand with a young, passionate and engaged audience and I look forward to forming new partnerships with like-minded brands and advertisers,” Parkinson remarked.
The new director will work with OneFootball’s clients to create innovative solutions and connect them with OneFootball’s international audience.
In addition she will work with these same clients in areas such as streaming, film, gaming and music platforms to help distribute premium commercial content, and will report directly to the firm’s UK Sales Executive, Edward Desbois.
Desbois commented: “I am delighted that Denise is joining the growing team at OneFootball. She has a great track record and a high profile in the entertainment industry and will be a fantastic addition to the company.”
OneFootball has overseen a period of significant expansion over the past year. The company recently obtained the rights to the DFB-Pokal, Germany’s national knockout football tournament, in a major deal with the German Football Federation (DFB).
Under the terms of its agreement with the DFB, OneFootball holds the broadcasting rights to the cup competition in France, Italy, the Netherlands and the UK.
Prior to this, the firm significantly expanded its portfolio with its acquisition of Dugout, the football platform which served as the social media publisher for various major European clubs including Arsenal, Barcelona, Bayern Munich, Chelsea, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.