SBC News Voice of the Sports Betting Industry
Anthony Murphy has been selected as the new Head of Commercial Account Management at Pronet Gaming.
Through his new role, Murphy will be tasked with driving business revenues for Pronet Gaming’s new and existing clients, primarily focusing on establishing long standing relationships.
Celebrating his new role, Murphy said: “Pronet Gaming has made a huge impact in the market over the last couple of years and it’s a pleasure to be joining the company at such an exciting time in its journey.
“I look forward to strengthening relationships with customers and ensuring that each of them has access to best of breed services that set their brand apart in a competitive marketplace.”
Bringing with him more than 13 years of experience in the betting and gaming industry, Murphy has previously served as the Senior Account Manager for Sporting Solutions, having also gained prior experience in both B2C and B2B positions with Sporting Group.
His previous experience in growing new income streams, says Pronet Gaming, will serve as a ‘key asset’ for the company as it seeks to establish its position in various emerging markets around the world.
Most recently, Pronet Gaming debuted its omnichannel offering in Uganda after signing an agreement with Sahara Games to supply its new online sportsbook and casino, as well as retail platforms that feature their own UI and UX.
Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, added: “Anthony has an incredible track record of establishing strong client relationships and helping deliver business growth with excellent account management.
“He will play a key role in ensuring our partners maximise the benefits they gain from our platform, with the tailored approach to partnerships and proactive consultancy that we’re now known for.”
