Stats Perform will distribute content from the European Handball Federation’s (EHF) premium Club and National Team competitions to licensed sportsbook operators via its Watch&Bet streaming service.
As part of the 10-year agreement, Stats Perform will stream more than 500 handball matches per season which will be made available to the data provider’s betting partners.
Stats Perform Chief Rights Officer Alex Rice commented: “Handball is one of the leading indoor sports for watching and betting and its popularity is growing across Europe and beyond.
“To have secured competitions like the EHF Champions League and the European Championships (EUROS) for the next ten years enables our sportsbook partners to provide their customers with a seamless, consistent, premium handball betting and streaming experience.”
The EHF live streams join over 100 other competitions in Stats Perform’s Watch&Bet portfolio, which also includes live video streams of football, tennis, basketball, cricket, rugby, ice hockey and more.
The deal forms part of the EHF and EHF Marketing GmbH’s (EHFM) exclusive media and marketing partnership with Infront and DAZN Group, which started in July 2020.
Through the coverage delivered via the Watch&Bet platform, licensed operators will be able to enhance their current markets available for handball, allowing bettors to wager via mobile, online and retail channels.