SBC News Voice of the Sports Betting Industry
Stats Perform has backed up its landmark data deal with the WTA Tour by reaching a six-year agreement with GVC Holdings, soon to become Entain Plc.
As part of the deal, it will provide a new and exclusive, official WTA tennis data service enabling in-play bets to be placed across GVC, whose sportsbook brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet.
It was confirmed this week that Stats Perform had acquired the exclusive rights to distribute umpire data for WTA matches from 2021 through to 2026, for which it will collect ultrafast shot-by-shot data across the entire tour and produce thousands of live video streams.
“We’ve long discussed the opportunity with our customers to improve fan and betting experiences for sports such as tennis through applying our data collection and AI expertise, and are delighted that GVC are aligned with our vision,” said Andrew Ashenden, Chief Betting Officer at Stats Perform.
Jamie McKittrick, Commercial Director at GVC, added: “The WTA tennis tour is very popular for bettors across our territories and using the best available in-play data means we can offer the best in-play experiences.
“We’re looking forward to creating a variety of innovative new betting experiences for our bettors. Stats Perform have long been a trusted partner in the delivery of high-quality official data and we’re delighted to extend our partnership across to this new product.”
Stats Perform’s exclusive official WTA tennis data joins a portfolio of premium ultrafast betting data from top tier football competitions including La Liga, Ligue 1, MLS, J-League and CONMEBOL, as well as basketball, ice hockey, handball, volleyball and cricket data from the world’s premier competitions.
