William Hill has launched a new campaign to utilise its entire media and sponsorship portfolio in support of ‘Safer Gambling Week- #SGWeek20’ which takes place from 19-25 November.
The bookmaker has launched a series of mini-clips and personalised messages from its sports ambassadors and sponsorship partners, promoting #SGWeek20’s core objective of broadening the conversation with customers and the wider public on gambling and its associated risks.
William Hill ambassadors Anthony Joshua, Robbie Savage and players of Premier League partner Tottenham Hotspur will help drive awareness of safer gambling tools, protections and national resources for advice and information.
William Hill confirmed that its #SGWeek20 campaign would headline the bookmaker’s marketing inventory for November across its press, TV and social media channels.
Furthermore, the #SGWeek20 campaign will be promoted across its retail shop fronts, despite the national lockdown, as William Hill seeks maximum exposure for the cross-industry initiative.
Phil Walker, William Hill UK Managing Director, said “Our teams have once again delivered a really impactful Safer Gambling Week activation, and I would like to thank all our colleagues involved in bringing this important campaign together.
“We hope the general public will learn more about gambling safely – and remember you can join the conversation on social media by using the hashtag #SGWeek20.”