Mixed martial arts organisation UFC has struck a new partnership with Low6, the developer tasked with building the new UFC PICKS app
Promising to deliver ‘a new second screen experience that puts the fan at the center of the action’, UFC PICKS will give users the chance to pit their knowledge against each other and create custom tournaments based on events and questions of their choice.
“The partnership with Low6 and the launch of UFC PICKS will offer a new, unique and exciting way for our fanbase to interact with each other during UFC events,” commented Nicholas Smith, UFC Vice President Global Partnerships.
“At a time where connecting with others is more important than ever, we are looking forward to launching UFC PICKS this December as we close the end of the year with some incredible UFC events.”
Wayne Stevenson, CEO Europe and Co-Founder of Low6, stated: “This is one of the most exciting partnership deals Low6 has completed. The UFC are undoubtedly one of the most sought-after partners in world sport so this is fantastic for Low6.
“We are using the IMG Arena UFC data feed to provide the best possible experience to Low6 customers which means the UFC Picks app will be best in class. I’d like to thank everyone involved at the UFC and Low6 in getting this partnership completed.”
In addition, fans will have access to the jackpot UFC PICKS contests and live betting offerings as well as statistics from IMG Arena which will be integrated on the app’s leaderboards, thus elevating the overall user experience.
The UFC PICKS concept was created by Jamie Mitchell, CEO USA and Low6 Co-Founder. Commenting on the launch, he said: “ I was seeking a UFC specific, online betting platform for my mates and I to bet against each other. We couldn’t find anything that included the social aspect of betting against your friends. What happened that night, changed everything. We built our own UFC PICKS, right there on the living room table.
“Everyone selecting which fighters to win – Winner Takes All! Never before has there been a fan app built directly for the appetite of UFC’s fanbase. UFC PICKS is social by nature, easy to play, and best of all it’s free to play!”
Josh Turk, Chief Marketing Officer of Low6, concluded: “UFC PICKS is uniquely designed to engage the everyday UFC fan – no complex odds, no confusing betting terminology, no betting slips. Instead, UFC PICKS pits fans against each other, rather than versus the bookie.
“Simply submit your answers to a series of event questions and earn points for each outcome you predicted correctly. Plus, there’s guaranteed winner(s) for every contest, where lucky fans will walk away with instant cash prizes.”