SG Digital processed a record-breaking number of bets for its OpenSports customers during yesterday’s Melbourne Cup, despite Australia’s most famous annual thoroughbred horse race taking place behind closed doors.
OpenSports is the full package sportsbook solution for SG Digital, the digital division of Scientific Games, with wagers processed through the OpenBet betting engine.
Compared with the 2019 event, there were twice the volume of bets across the whole of the Melbourne Cup Carnival, with a 100% rise in stakes for the flagship race, which was won by Twilight Payment (pictured).
OpenSports processed a peak of over 61,000 bets per minute – an increase of 75% from last year. Some of the world’s leading operators utilise the sportsbook solution, including Flutter Entertainment’s Australian brand Sportsbet.
Simon Noonan, CIO at Sportsbet, said: “This was an unprecedented Melbourne Cup Day for Sportsbet and the platform met record demand without compromising stability or experience for the more than 1 million customers that had a bet with us today.”
Keith O’Loughlin, SVP Sportsbook at Scientific Games Digital, added: “The Melbourne Cup is an enjoyable experience for millions of betting fans in Australia and beyond. The availability of enjoyable betting experiences across web and mobile has seen online betting surging in recent times with an influx of new customers.
“Through the Melbourne Cup, the OpenSports™ platform provided a seamless experience, having been tested over five times the capacity of our operators for key sporting events, as well as enabling cloud services and our ongoing investment in the technology stack.
“The record-breaking figures from OpenSports™ illustrate the importance of events like the Melbourne Cup to bookmakers and bettors at present. Once again, our robust and reliable platform rose to the occasion and provided a hugely memorable sports betting experience for our operating partners and their customers.”