Ben Cove joins Pinnacle as new CMO

Pinnacle has strengthened its marketing efforts after confirming that Ben Cove will join the company as its new Chief Marketing Officer.

Under his newly formed role, Cove will oversee the company’s strategy to deliver its brand to the wider mainstream audience, offering insight into the strategic focus at Pinnacle as the bookmaker plans for 2021 and beyond.

Commenting on the new appointment, Paris Smith, CEO of Pinnacle said: “We’ve achieved several major milestones at Pinnacle in the last couple of years and this appointment is another to add to that list. We invested a lot of time and resource developing an enhanced experience for our customers with our Future View website, meaning the quality of the Pinnacle platform now matches our unbeatable product.

“The next stage of our journey is to make sure as many people as possible know about Pinnacle, so they can find out for themselves that we truly do offer the best betting experience online.

“Historically Pinnacle has been fairly lean in terms of our marketing activity. We are built on our reputation for low margins, high limits, and a unique ‘winners welcome’ policy. But in reality, we offer much more than that.

“We’ve modernised the sportsbook, expanded the depth and breadth of our market offering, and continue to provide customers with compelling content to educate and empower them.

“I’m so excited for Ben and the rest of the marketing team to build on this foundation. His passion, creativity and broad range of skills are well-suited to help take Pinnacle to the next level.”

The new CMO joins Pinnacle having previously amassed a strong background within the online gaming sector by working at the likes of Kindred Group and Addison Global.

Cove added: “Pinnacle has an unrivalled heritage in online sports betting, and I’m hugely excited to drive the brand forward into the mainstream marketplace; leveraging its powerful reputation, making its industry-leading content more accessible and casting its marketing net to wider global audiences.

“This is a rare and unique opportunity, and I am immensely proud to lead a world class team of marketing talent as we embark on the next chapter of Pinnacle’s remarkable story.”