Digitain grows CIS footprint with Pin-UP supply deal

Sportsbook and casino platform provider Digitain has strengthened its presence in the CIS region after confirming that it wll supply its sportsbook solution to Pin-UP.ru.

Pin-UP.ru is considered to be a major operator in the region, having also gained a licence from the Russian Federation regulatory authorities.

Edmond Ghulyan, Head of Sportsbook Development at Digitain, said: “This is an extremely exciting opportunity for us. Pin-Up is a fantastic new partner with two successful sportsbooks, one exclusively for Russian customers and the other which has more of an international focus.

“Both of these sites combined means that Pin-Up has over 100,000 active customers, who I’m sure will be delighted to experience our unbeatable range of pre-match and in-play betting markets.

“With betting opportunities on 15000 different leagues supplied each month – this is a significant increase in coverage. Everyone at Digitain is looking forward to developing a very long and beneficial partnership with Pin-Up.”

Speaking to SBC News earlier this week, Feliciana Cannillo, Deputy CEO at Digitain, disclosed that the CIS region remains to be ‘a big opportunity for both operator and suppliers’, predicting that in years to come ‘we will see existing betting powerhouses expand into that market’.

Celebrating the new partnership, Pin-Up’s COO Vladimir Gorev added: “We’re delighted to partner with Digitain and feel sure that integrating their fully featured sports betting offering will be warmly welcomed by all our customers.

“We believe that the quality of the sportsbook services we will receive, especially the breadth and depth of the live betting coverage, will have a very positive effect on our overall performance.”

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