PrincessBet calls for UX upgrade powered by Pronet  

Leading Tanzania online bookmaker PrincessBet has upgraded its sportsbook platform and player engagement capacities by utilising Pronet Gaming’s end-to-end fully customisable solution.    

Operating in Tanzania since 2016, PrincessBet is recognised as one of East African market’s most trusted and best-valued bookmakers, who sanctioned an upgrade of platform UI/UX provisions improving onsite engagement with its customers. 

Partnering with Pronet, PrincessBet has launched a slick new user interface to enhance its player experience when navigating its portfolio of sports betting, live wagering and virtual sports content.

PrincessBet CEO Hakan Akdemir commented: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting.

“The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”

Moving forward, Pronet will continue to expand its footprint across all African regulated betting markets after the operator has more than doubled its commercial pipeline in the past 12 months.

Pronet stated that it is on track to fulfil its mandate of becoming the lead igaming and sports betting platform and systems supplier for developing market incumbents.

Bobby Longhurst, Pronet Gaming CCO, said: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.

“We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”

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