SBC News Voice of the Sports Betting Industry
Casino and sportsbook operator Yabo Sports has been named as an official regional partner for AC Milan across Asia.
As a result of partnership, Yabo Sports has added to AC Milan’s virtual fan village as part of the club’s Digital Summer Tour – a project which aims to increase fan engagement opportunities to Chinese fans.
David Lee, Chief Marketing Officer of Yabo Sports, stated: “We are very excited to join hands with AC Milan, a club with the second largest fan base in China. For the next three years, we very much look forward to working closely with AC Milan to deliver incredibly creative sports entertainment experiences for our fans in Asia and beyond.”
Throughout the duration of the agreement, AC Milan will look to increase its brand presence in Asia through the use of ‘interactive fan experiences’ with Yabo Sports. Moreover, the deal represents another move made by a European football club to increase its brand exposure in the continent, with the area seen as a huge commercial opportunity for teams.
AC Milan Chief Revenue Officer Casper Stylsvig commented: “We are delighted to partner with Yabo Sports, who will undoubtedly help us to grow our brand and connect with our millions of Rossoneri fans across the Asian region. Delivering high performance, localised partnerships that focus on shared business objectives is a fundamental aspect of our partnership strategy.”
Through Yabo Sports’ partnership with AC Milan, the casino and sportsbook operator will also look to enhance and grow its reputation in Asia through the use of localised activations and collaborations with the Serie A side.
