SBC News Voice of the Sports Betting Industry
Sports betting platform provider FSB has added a four-year extension to its partnership with African operator BetLion.
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The partnership extension follows an initial two-year agreement between the duo, which reportedly ‘generated tremendous growth for the operator’.
Commenting on the extension, David McDowell, CEO of FSB, said: “We are delighted to have extended our relationship with BetLion for another four years.
“They have enjoyed incredible growth since launching with us in 2017 and we look forward to more success in partnership with them.”
According to BetLion, FSB’s platform has been ‘crucial’ in allowing the operator to enter numerous jurisdictions with a localised offering.
Oliver Bates, CEO of BetLion, added: “Extending our partnership with FSB was an easy decision to make as their technologies and services are market leading. Beyond this, it is clear they understand the potential of the African market and are focused on delivering a product that can evolve quickly within this rapidly changing market.
“Their unique platform has allowed us to enter markets across the continent with the FSB product together with our own proprietary technologies. We look forward to continuing to grow alongside them.”
