Soft2Bet continues new market drive with Irokobet launch

Igaming white-label services provider Soft2Bet has unveiled ‘Irokobet’ as its latest online casino and sportsbook property, targeting growth within New Zealand and further African markets. 

Irokobet marks Soft2Bet’s 20th white label partner launch, with the software provider operating a roster of online sportsbooks and casinos including CampoBet, Wazamba and Frumzi.

Seeking to expand Irokobet within underpenetrated markets such as New Zealand, Soft2Bet will power its white-label partner with a tailored B2B solution offering customers a full suite of casino games, sportsbook wagering,  virtual content and live casino options.

Expanding its operations across further regulated markets, Soft2Bet management has stated that it will move to expand its software licensing arrangement which is currently accredited by Sweden’s Spelinspektionen, the Malta Gaming Authority (MGA) and Curacao’s Gaming Control Board.

Accelerating the firm’s international growth prospects, this summer Soft2Bet management announced the opening of two new offices in Lisbon and Belgrade to support the firm’s commercial activities and white-label partner services.

Boris Chaikin, CEO at Soft2Bet, stated: “With a world class selection of casino, live casino and sportsbook offerings, Irokobet is a highly advanced B2B solution, tailor-made for operators looking to expand their player base.

“Soft2Bet has gone from strength to strength in recent weeks with an impressive succession of unique launches. Armed with a cutting-edge product suite utilising state-of-the-art technology, we’re here to deliver for partners across the globe.”