SBC News Voice of the Sports Betting Industry
Global Gaming AB has moved to expand its core product range beyond online casino by launching a sportsbook extension to its flagship Ninja Casino property powered by Altenar.
The Stockholm-listed online casino group had previously confirmed the launch of a sportsbook product when it published its interim 2020 results, in which it identified market diversification as a key dynamic of its ongoing corporate recovery strategy.
Despite undertaking numerous appeals, Global Gaming is still suspended from its home market of Sweden, where gaming inspectorate Spelinspektionen has prohibited the company and its related subsidiaries from operating any online gambling verticals.
In June 2019, Spelinspektionen revoked the operating licence of Global Gaming’s Malta subsidiary SafeEnt, the former operating arm of Ninja Casino, following an investigation which revealed ‘serious deficiencies’ in AML and customer care duties.
Having secured clearance from the Court of Appeal in Jönköping, Global Gaming has confirmed that it will undertake a further challenge against Spelinspektionen operating suspension.
Countering regulatory headwinds, Global Gaming has expanded its profile within new markets as it awaits its Swedish judgement, which saw the company report a 55% drop in net revenues to SEK129.7m (£11.4m/€12.6m/$14.9m).
“Our focus is to deliver an outstanding gaming experience to our customers and we are very pleased to now improve our product range by launching betting on our flagship Ninja Casino. Our partnership with the global supplier Altenar gives us a powerful product that will benefit our continued growth,” said Slava Korneychik, COO and product manager at Global Gaming.
