Spotlight ups matchday commentary reach and capacity for new EPL Season 

Spotlight Sports Group will begin the new Premier League season (start date – 12 September) by delivering ‘uninterrupted studio commentaries’ for its customers, covering all 2020/2021 matches.

The betting content services provider stated that it will deliver its ‘most comprehensive EPL matchday commentary service’ to date, helping bookmakers engage with global audiences.

Spotlight’s expanded service will offer EPL match commentaries in up to 15 languages, delivered instantly through its plug and play solution.

Supporting its matchday service, Spotlight Sports Group will maintain over 200 expert content writers, delivering football betting previews and pre-play analysis specially designed to enhance a sportsbook or blog site to engage customers before kick-off.  

Spotlight Sports Group head of digital Will Fyler said: ‘’With football across Europe still behind closed doors our goal is to keep betting audiences informed with all the most relevant and compelling insights. Our commentaries and content are delivered in a host of languages and formats to achieve that.”

A revamped Spotlight stated that it has bolstered its content resources to match its bookmaker operations, which are required to cater their betting markets for diverse global audiences. 

Further football developments have seen Spotlight amplify its ‘Intellr In-play’ solution, providing sportsbooks with in-game betting tips based on match events and outcomes.

Gearing up for a new European football season, Spotlight confirmed that it will deliver the most advanced and comprehensive football content algorithm, as Intellr covers 90 leagues in over 70 languages. 

Fyler continued: “With the in-play market so critical to bookmakers, and customers unable to watch or stream all matches, our research shows that those listening to the match are likely to stay on sites for longer and therefore are placing more in-play bets.

“In addition to our commentaries, our Intellr product also provides a continual stream of relevant, contextual, in-play betting stimulation. We believe our football packages can suit every sportsbook, drive engagement and increase turnover.”

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