Gambling platform Football Index has been named as Queens Park Rangers Football Club’s latest front-of-shirt sponsor for the upcoming EFL Championship season.
The agreement, which is initially a one-year deal with the option to extend, sees the ‘Football Stock Market’ displayed on QPR’s home and away kits for the 2020/21 season.
Neil Kelly, Chief Executive Officer of BetIndex Ltd, Football Index’s parent company, commented: “We’re delighted to have Football Index front and centre on the new QPR home and away kits – a club steeped in history with a loyal and proud fanbase.
“We’re very excited to see this partnership help to grow awareness of the Football Index brand across an engaged football audience for the 2020/21 season.
“This partnership is yet another significant milestone in the brand’s journey which demonstrates the ambitious intentions the business has for the platform.
“We look forward to working with the team at QPR to deliver a fruitful partnership that benefits all stakeholders – from the fans to Football Index’s loyal customers.”
Football Index allows traders to place bets to buy and sell shares in professional footballers. Depending on how the player’s career develops, the athletes stock prices would then rise and fall, creating a ‘stock market’ experience.
As a result of the partnership, the EFL campaign will commence with a Football Index rivalry as new partners QPR will face Nottingham Forest, who have a similar deal with the gambling company.
Euan Inglis, QPR’s Commercial Director, stated: “We are absolutely delighted to have Football Index as our new front of shirt partner. Football Index’s betting platform is a fantastic product that allows avid football supporters to trade on a commodity that they understand – football.
“The team at Football Index have a very innovative approach in how they would like to engage with our fanbase through various content driven ideas and integration to our current and future digital assets.”