Sportradar has agreed a long-term partnership with the European Handball Federation (EHF) and EHF Marketing GmbH (EHFM) which will include official data collection and distribution to media organisations and betting operators.
The agreement, which will run until 2030, will see Sportradar utilise its technological capabilities to develop new solutions for data analysis and identify new insights to improve the sport.
David Lampitt, Managing Director of Sports Partnerships at Sportradar, said: “We have a longstanding relationship with EHF and EHFM and we are delighted to have further extended our partnership to secure a long-term data and distribution rights agreement.
“We will be working alongside them to continue to grow the sport via our extensive network of media and betting partners.”
In addition, Sportradar will become the ‘official data partner’ of EHF and EHF Marketing’, authorising the collection and distribution of official EHF data from over 1,500 national team and beach handball matches and more than 750 European Cup matches to multiple media and betting entities.
The agreement will include the Men’s and the Women’s EHF EUROs and their Qualifiers, the EHF’s younger age category events, the European matches of the World Championship Qualification and the Beach Handball EUROs.
On the side of EHF Marketing, the contract includes all matches in the EHF Champions League Men and Women, the EHF European League and the EHF European Cup.
David Szlezak, Managing Director of EHF Marketing, added: “It is absolutely vital to offer high quality and accurate data from the EHF’s club competitions. With this new cooperation, we are adding to the top-level scouting we have already achieved with Sportradar.
“For example, right from the first rounds, data collected in the new EHF European League will be on EHF Champions League standards. We are looking forward to working with Sportradar over the next decade to realise the full potential of this data.”
The extended alliance strengthens Sportradar’s portfolio of partnerships with Handball leagues, which already includes HBL (German Handball Bundesliga), DHB (German Handball Association), spusu LIGEN (Handball League Austria) and HBF (German Handball League Women).
Martin Hausleitner, Secretary General of the European Handball Federation, concluded: “As European handball enters a new era, the agreement with Sportradar is another important piece of the puzzle to elevate our sport to new and unprecedented heights.
“We are making a significant step forward, not only in terms of the number of matches we are offering live scouting for, but also when it comes to the depth of data available for our fans and partners.”