SBC News Voice of the Sports Betting Industry
Real-time sports updates and results provider LiveScore hopes to deliver a ‘front-row’ experience for UK football fans after confirming that it will be launching its first streaming service.
LiveScore has confirmed that all remaining matches in Italy’s Serie A season will be broadcast to UK fans after securing live streaming rights. The deal will also see LiveScore secure the rights to live-stream one third of all remaining fixtures in Portugal’s Primeira Liga.
Ric Leask, Marketing Director at LiveScore, said: “We’re excited to celebrate the return of football by providing live free-to-air streaming on LiveScore for the very first time. This is a hugely important step for LiveScore, as we continue to innovate and offer our audience the most immersive sports coverage possible.
“Serie A and Primeira Liga are two of the most popular and keenly followed European leagues amongst our 2 million monthly users within the UK and Ireland, so this is a fantastic opportunity to give something back to our loyal user base. After a long wait for top-level football to return, this is a brilliant start for our new live streaming service.”
The new free-to-air live streaming capability will be facilitated by LiveScore’s partnership with leading sports OTT specialists StreamAMG.
The OTT streaming service will be integrated within the existing LiveScore iOS and Android application, and hopes to complement the existing coverage, content and statistics for hundreds of sporting leagues and competitions around the world.
