Golden Park integrates IMG Arena virtuals content

Sports betting service and content hub IMG Arena has sealed a new agreement with Golden Park to supply its virtuals offering to the group’s online gaming brand GoldenPark.es.

Under the agreement, IMG Arena’s full portfolio of on-demand and scheduled virtual sports, which includes instant football, horse racing, tennis, cycling and greyhound racing, has been integrated via Tecnalis’ Alira gaming platform and will be made available across Spain and LatAm.

Commenting on the partnership, Max Wright, SVP Commercial at IMG Arena, said: “Golden Park has invested significantly in bringing innovation to their players, and has chosen the perfect way to boost engagement using our virtual products.

“This deal marks an important stage in the growth of our virtuals business, securing IMG Arena a market-leading position in the Spanish market. Furthermore, the integration with Tecnalis, the leading gaming platform in the Spanish market and positioning itself as one of the leaders in LatAM markets, facilitates a simple and effective route to integrating our content for a wider pool of operators across Spain and Latin America.”

Víctor Sánchez, Golden Park’s manager, added: “With IMG ARENA, we are excited to launch the best virtuals products available on the market in Spain. Our players can look forward to a brand new gaming proposition that will take the Golden Park experience to the next level.”

Alejandro Serrano Zaera, Tecnalis, concluded: “Adding IMG ARENA’s thrilling virtuals product to Alira is a great addition to our existing offering. We are certain it is a development that will prove popular with a wide selection of our partners and their players.”

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